A key part of internet marketing is search engine optimisation. All of the issues faced when designing and building a website which can be deemed to be search engine friendly.
On the page SEO deals with such factors as meta data, page titles and descriptions, domain name and URL, and a whole host of other associated search engine optimisation techniques.
It is vitally important that every website conforms to a set of recognised standards regarding what is generally believed to be the best way to ensure that the website and its content are both spidered effectively, and have been optimised to be returned in a high Search Engine Ranking Position (SERP).
Whether you’re a wedding photographer, a food vendor or a restaurant guide, it’s important for your website to have good SEO.
SEO as basic foundation
In many ways the on the page SEO of a website should be considered the basic foundation which every other facet of an optimisation campaign will use as its starting point. It is pointless to undertake a far-reaching SEO campaign if the website itself is not 100% search engine friendly.
On the page search engine optimisation is performed to ensure that the actual physical website itself contains no code, design elements or content which could see it penalised or otherwise lowered in search engine ranking position.