iGaming SEO Agency

IGAMING CONTENT CREATION
Creating content for iGaming brings its own unique challenges. Having up-to-date gaming related content that can compete in the highly entertaining and oversaturated gaming content market is no easy task.

However, this is a crucial part of the process and well worth the time and effort. High-quality, relevant content marketing not only provides your audience with valuable information but also signals to Google the services you offer – whether it’s e-sports, casinos, or online gambling. This can lead to better search rankings for your business, and the content can be distributed to build brand awareness and high-quality backlinks.

ON-PAGE SEO
Your iGaming website is the first thing visitors will see when introduced to your business and offerings. Our e-sports and iGaming SEO best practices ensure that your website is optimised for both players and search engines. We have extensive knowlege of iGaming UX best practice and can help lower your bounce rate and increase your player engagement.

We thoroughly analyse your site from a player’s perspective, identifying content gaps and pages that can enhance the user experience and improve your rankings within Google. We also use software like hotjar to monitor the user journey, and find sticking points and hotspots, we then fix these and make the UX as smooth as silk across your platform for new and existing users.

TECHNICAL SEO
At SEO Leaders, we implement technical SEO strategies tailored to your iGaming business based on an in-depth analysis of page speed, crawlability, user accessibility, and navigation. From site speed audits to website migrations and penalty removal, our technical SEO expertise ensures we drive real value and ROI for your business.

With these technical optimisations in place, we will blast your rankings upwards, with the end results of all marketing efforts working together to boost your overall success.

IGAMING DIGITAL PR
SEO Leaders’ iGaming digital PR services focus on maximizing every aspect of your brand. From creative campaigns to newsjacking, we ensure your business and messaging are featured in highly relevant news outlets, driving traffic and building links.

Our digital PR services utilise proven link-building tactics and effective content marketing strategies combined with a big contact network in the digital PR industry. We work closely with you to position your brand ahead of your competitors in e-sports, casino, and gambling sectors.

LINK BUILDING
Link building is a challenging (and expensive) process requiring expertise, patience, and an understanding of ever-changing search trends. At SEO Leaders, we use refined techniques that leverage the domain authority of other reputable sites to benefit your iGaming business.

How does this benefit your iGaming business? Google recognizes the value of backlinks from established, trusted sites, which boosts your site’s search engine authority and rankings over time. To earn these links, you need insightful, high quality and relevant content related to casinos, e-sports, and gambling that avoids spammy sites and enhances your backlink profile.

IGAMING SEO CONSULTANCY
Casinos, e-sports, and iGaming businesses can all benefit from using an expert SEO consultancy. SEO Leaders is your go-to partner for industry-leading iGaming knowledge and strategies tailored to elevate your brand’s online presence and search engine performance.